D.CREW’s MMA Superstar Jesse Juarez has been on a tear, Dismantling the Completion. There is NO reason to believe that March 19th is going to be any different, when Jesse Juarez faces Mauro Xuxa in Irvine, CA. In Anticipation of Jesse’s fight being just miles away from Diamond Crew’s Home Base in Orange County, we’re letting everyone get a chance to get there hands on Jesse’s “Choke Out” tee for half off during the ENTIRE Month of February. If the Huge Sale wasn’t enough, 2 Lucky Fans who purchase Jesse’s “Choke Out” tee will win a chance to get a pair of tickets to see Jesse Fight LIVE on March 19th. Stay Current on Everything Fresh by Following Diamond Crew. It‘s More Then Just Clothing, It‘s a Culture.

Written by Yazzie Fresh

“Celebrate Your Celebrity”

Some kicks are mainstays in the scene year in and year out {insert Jordan’s and Air Force Ones}. Other shoes styles have a tendency to infiltrate the marketplace for an indefinite period of time, forcing companies high and low to try to keep up with the times. Take 2009 for example. Last year saw the proliferation of the high top sneaker, ushered in by skate Shoe Company, Supra. The company’s flagship model, The Skytop, could be looked as the one single shoe that ignited the high top craze. Even Nike clamored to keep up with this new trend, releasing the year’s most ballyhooed sneaker, The Air Yeezy.  But as time went on, companies raised the stakes literally, creating high top sneaks that nearly elicited nosebleeds from onlookers. As with any fad, interest wanes, hence the name. What will fill the void left by these wearable skyscrapers? This is where the running silhouette comes into play. Running shoes have always been in vogue. Think of the vatos that used to the rock the cortez’s back in the day. Now they seem to be on the precipice of being all the rage for 2010. Nike even seems to be a trendsetter in this case. They’re dusting off all the old 90’s classics, from the Air Pegasus to the Triax Structures. This trend has open the floodgates for companies that have specialized in running shoes for decades to flourish now where they may have plodded along in years past. Asics and New Balancehave been dropping their classic silhouettes in new color ways, opening them up to a whole new generation of sneakerheads. The two companies have been collaborating with websites and boutiques around the globe to drop limited runs of their more famous models in new ridiculous colorways and premium materials. Their recent successes illustrates the concept that you can in fact teach an old dog new tricks. What will be trend for 2011? Only time will tell.  Maybe Fila or LA Gear will make a miraculous comeback like Mickey Rourke. Who knows?

by Kopac

ROCK, SHOP & BE FRESH!™

Pictures Courtesy of Nice Kicks

We’re always dropping Limited Edition Tees for D.CREW Fan-Addicts. If you’ve always wanted to Re-Stock, Rock or just Buy some of our Super Limited Edition Tees, now’s the Time. For the First 10 Days of 2010 were Letting Everyone pick up any one of our Limited Edition Tees for HALF OFF. It‘s More Then Just Clothing, It‘s a Culture.

“Celebrate Your Celebrity”

SHOP ONLINE AT

www.diamondcrewclothing.bigcartel.com