D.CREW…   

Now in our second year, Diamond Crew originated in the summer of 2008. Founded by Creative Director/Artist Jay Ward. D.CREW is a 3-part operation: Online Magazine, Clothing Line, & Skate Company. Jay’s contagious attitude of “Everything is Possible” allowed D.CREW to grow in a short amount of time. With humble beginnings, a few dozen t-shirts neatly folded in a cardboard box, in the corner of a dorm room, we began to dream of the unimaginable….. & the unthinkable happened.

A company was built on the philosophy that individuality is what is great, and that what separates us is what allows us to achieve greatness. Our slogan is simple, “Celebrate Your Celebrity”. We represent all with inner coolness and outer style. We are a movement against the Main Stream. We’re the artist striving to be able to do his craft and the kid bored, in the corner of the class, doodling on a pad. Diamond Crew was created One Stitch at a Time. Built on Creativity, Individuality, Culure & Expression. Because it’s more than Just Clothing, It is a Culture.

We are a product of our Surroundings. Inspired by the URBAN CITY LIFESTYLE / CALIFORNIA CULTURE, Diamond Crew represents the Underground. Influenced by skateboarding, surf, punk, rock and hip-hop. Diamond Crew’s designs span a wide array of cultures; from pop art, to urban street culture, to the golden era of hip hop of the 80’s/90’s to the popular sneaker culture of today.

Diamond Crew caters to the few, rather than the masses. We are NOT about replicating ideas, but about Creating Fresh. Diamond Crew is always looking towards creating what is “NEXT”, not copying what is “NOW”. Whether it’s Clothing, Accessories, Skateboards or Events, Everything we do, we do for “THE YOU” rather than the “THE ALL“. You won‘t find Diamond Crew in your Mega Super Jumbo Chains, but instead at your skate shop, the mom & pop, & the sneaker boutiques around the corner. We believe that there is nothing underground about the Underground, that everything great comes from within, and everything great is worth showcasing in the light. There is no “WE” without the “YOU“  

Rock, Shop & Be Fresh!™

- Diamond Crew